Helping employers find the right wellbeing support
I used employer research to define the journeys, structure and MVP for a new digital Healthy Working Wales service.
The challenge
Healthy Working Wales was moving to a largely digital offer. Employers needed more than a library of public-health content: they wanted to benchmark current practice, learn from organisations like theirs and plan workplace activity without losing time to an unclear structure.
What I did
- Combined staff workshops, employer research and the discovery evidence to define two employer personas and three needs: benchmarking, real-world inspiration and clear planning information.
- Mapped the existing awards experience and designed three connected journeys for benchmarking and recognition, inspiration, and workplace wellbeing planning.
- Used moderated and unmoderated card sorting, then tree-tested eight tasks with 55 participants. The structure supported different mental models through multiple routes to the same resource.
- Ran three rounds of moderated usability testing with employers, HR professionals and decision-makers, refining the homepage, content pages, calendar and success stories after each round.
- Turned the evidence into an MVP and roadmap: test the planning and inspiration journeys in a private beta first, validate assessment and training next, then add reporting, learning and community features when the evidence supports them.
Benchmarking and recognition moves from awareness through engagement, recognition, planning, execution and idle before returning. Inspiration moves through discovery, engagement, inspiration, connection and implementation. Planning moves through discovery, engagement, planning, execution and idle.
What I took from it
Employers valued search, familiar patterns and a simple calendar because those features saved time. Early versions felt too corporate and text-heavy, so we made routes clearer, improved the labels and recommended images and media where they would help people scan the page.